How to Succeed as a Startup Marketer

How to Succeed as a Startup Marketer How to Succeed as a Startup MarketerIt all started my first year in college. I had discovered my passion for entrepreneurship and thebeauty of being able to create something on your own and show it to the world with thepurpose of offering a better solution than what is currently available.It didnt take long before I realized that a great product is nothing without marketing. At thetime the term growth hacking welches fairly new, and I started to spend an immense amount of timereading up on what this new ideology of marketing was all about.It requires analytical thinking, creativity and a lot of hustle which was a description I felt fit mequite nicely. At age 19, I was able to secure venture funding for my company, a recruitingalgorithm. Fast forward a year, I went from being a 19-year-old guy in Norway to traveling to thestates as the first Norwegian company to ever be accepted into 500 Startups.Ultimately my company ended up failing, and instead I joined a company called Studypool,which helps students get instant homework help. Im currently in charge ofgrowth at this company.Lately, Ive been getting a lot of questions from college students asking me how they can excelin this line of work, so if youre interested in being a marketer in a startup, heres my advice1. Its all about hustle. Growth hacking is not about creating hacks, but instead about theprocess of how you go about making marketing decisions for your company. The peopleI see succeed at being growth hackers are the ones that continuously launchnewideas and experiments they constantly iterate to come up with better solutions on how toacquire and retain users.2. Product wins is another major one I try to emphasize. A lot of the marketers I talk to arespending large sums of money on acquiring users, but dont have product market fit yet. What this means is that they are acquiring users to their solution without havingsomething that the users truly desire and want. Inv est timein talking to your users to realize why they love your product really dive in andtry to make koranvers your product gets your users to that moment when they go Aha as soon as possible.3. Love what you do is a common trait I see amongst the best marketers in Silicon Valley. They spend their free time studying how other companies becamesuccessful and realize that they cant just copy their tactics and expect success. However, it can help you understand and think of new ways to improve your own product. Being constantly hungry and having a will to learn is key.Lastly, remember to put your learnings into the world. Youll never become an expert if you just read and consume knowledge use it and learn.Ill close with a quote that one of my favorite growth hackers has said If you fail sevenout of 10 times at the plate, youre still going to the hall of fame.